We're Hiring - Head of European Sales
About Us:
Cipher Europe s.r.o is a leading innovator in supplying carp angling products throughout the EU and UK, dedicated in providing high-quality, innovative products with great service levels. With a strong presence in the angling sector, we are committed to expanding our branded impact across Europe with our well-known consumer brands: Trakker Products and Aqua Products.
With 70 employees and offices / warehouses in Malacky, Slovakia and Sheffield, UK, we dispatch our goods through our B2B channels to an account base of over 700 customers with around 1000 active products across a wide variety of product categories. We value product innovation, great service, and a collaborative approach to achieving our realistic, but ambitious goals.
Overview:
Reporting into Cipher’s CEO, the Head of European Sales role would suit an ambitious, highly motivated & organised individual who will be responsible for driving sales growth and market expansion across mainland Europe. This role involves developing and implementing strategic sales plans, forging strong relationships, managing key customers and leading a team of sales professionals.
The successful candidate must be an angler, willing to travel, be a skilful communicator, have an understanding of the European angling market and have a proven track record in a high-tempo competitive sales environment. A very good command of the English language, both written and verbally is also essential.
Responsibilities:
Develop and execute a comprehensive sales strategy for the European market to align with and exceed the company’s goals and targets.
Identify market opportunities and establish plans to penetrate new and emerging markets.
Set and achieve sales targets in line with company objectives.
Lead, motivate, and manage a team of regional territory account managers.
Provide coaching, training and development within the sales team.
Monitor team performance and implement performance and process improvement plans as necessary.
Build and maintain strong relationships with key customers and stakeholders.
Conduct regular meetings with major partners to ensure customer satisfaction.
Negotiate contracts and trading terms to allow the business to deliver profit targets.
Be immersed in market trends, retailer performance, competitor activity, and customer needs.
Provide regular reports on sales performance, market trends, and forecasts to the senior management team.
Suggest commercial strategy adjustments based on market intelligence and customer feedback.
Work closely with marketing, product development, and customer service teams to align efforts and always ensure customer satisfaction and high service levels.
Coordinate with regional sales managers to share best practices and optimise overall sales performance.
Requirements:
Minimum 3 years experience within a comparable sales management role.
Based in mainland Europe.
Must be able to travel with overnight stays for prolonged periods across multiple European countries.
The role will include some weekend work & travel.
Details:
Expected start date: ASAP.
Salary: On application – dependent on experience.
Benefits: Bonus scheme plus other company benefits.
Job Type: Full-time, permanent.
Position reports into: Cipher CEO.
Closing date for applications: 31st December 2025
Location: Remote-based, mainland Europe.
Travel: Visits to UK & EU headquarters plus shows, events, customer visits, staff meetings & sales conferences.
Applications:
To register your interest, please apply via email to [email protected] attaching your current CV and a covering letter.